Product Design Coursework

The aim of this report is to carry out a feasibility study for the development and the even out of a novel semisynthetic fibre to be used to throw away leisure time clothing aimed at the spring and summer market, as asked by our board of directors.I will gift a report addressing the project in foothold of the Innovation Cycle for intersection development. This shall cover the definition and evaluation of the products, their form, market and manufacture in terms of the Product Innovation Major Steps, which includeNeeds What needs should the product fill?Ideas What different products could satisfy these needs?Selection What ideas are the most bright?Manufacture How can we make the product in commercial quantities?Innovation CycleProduct Innovation involves the introduction of a new good or service that is new or substantially improved from previous versions. Innovation is not just about new products, it is a whole new climax to business.The novel synthetic fibre that I will an alyse is Nylon with main uses in clothing and footwear.Nylon is a commodity chemical as it is reachd in graduate(prenominal) volumes and yields low profits and so it has a low added value. There is no large scale need for chemists and engineers in commodity chemicals.NeedsWhat needs should the product fill?The product should fill the customers needs and to find the needs of the customer, we need to do market research and ask the customers directly what they require through questionnaires or inter observes. This is known as primary research as answers are directly answered to the companies needs.Once loads of information has been collected, the customers needs micturate to be interpreted and fulfilln into consideration. This information can then be used into product specifications and therefore products are produced depending on customer needs.For example, customer needs for the manufacture of Nylon to produce leisure clothing.Essentialo Light weighto Strongo ComfortableDesirabl eo Wear resistanceo Long perdurableo Easy to washo Easy to ironUsefulo CheapSpecifying a benchmark would be one of the final stages in the needs. The new developed product must meet up to standards with either existing products or an idealised product. If this is not the case then and the benchmark cannot be achieved or surpassed, then it is not worth developing the product.IdeasWhat different products could satisfy these needs?The next step in the innovation cycle is to generate ideas. intimately of the source of ideas comes from the Development team. These people research into the product into great detail and most of the ideas are generated by the developing team. Customers. Questionnaires and interviews are analysed and a different view of ideas are produced. The interviews and questionnaires can be very important as the customers will be the ones who buy the products at the end and they may also be utilise similar or existing products. Although questionnaires can sometimes b e unreliable if not enough data is collected. Competitors. Useful data can be obtained if you as a company are selling similar products. Consultants. These are often not as useful as customers or the development team. Literature. This will have a large range of views and if researched into properly, books, patents and trade information will produce some excellent ideas.Product development teams generate ideas by brainstorming which is a group exercise and mind mapping which is usually done individually.In developing a product, it requires up to one hundred ideas to find an idea which is in truth worth going for.To reduce the amount of ideas we have to only the good ideas we have to organise ideas into specific categories which may require more brainstorming. The more ideas are organised, the more we would be able to realise if they are strengths or weaknesses in organisations.SelectionWhat ideas are the most promising?From all the ideas we have generated, we only take very few good ideas to take forwards for production. To select these few good ideas to take forward we need a Screening Criteria which would select the top hat ideas. This selection process now would require scientific and engineering judgement. These areo Safety Make sure that the product (nylon) would be safe to produce and wear.o Low environmental impact Make sure that nylon produced clothes and any by-products are not dangerous to the environmento Low toll Make sure that the method of producing nylon is the cheapest with the highest return for moneyo Minimum risk Make the manufacture of nylon economically feasibleo Engineering readiness Make the manufacture of nylon technically feasible later the screening process and choosing the best ideas, we now need to do a risk assessment. This will chance on and catalogue all risks of producing the product (nylon). Eliminating the risk will be the most important thing and then we can compare quantitatively the terms of the speak to and time. Risk management also need to be put in place as to reduce risks or possible risks before proceeding, or evaluate the risk and proceeding. This decision is based entirely upon management and the best option will be chosen for the organisation at that time.ManufactureHow can we make the product in commercial quantities?At this stage we are now ready to decide how to produce the product. We have the chemical product we need to manufacture we have identified customer needs and generated enough ideas to fill this need.When considering the manufacturing process we need to take into accounto Raw materialso Demand for confero Time taken for product to reach the marketo Size of planto Labouro Operating and capital cost of plantAfter the manufacturing costs of the product (nylon clothes), we need to consider the packaging. This should beo Attractiveo Waterproof to prevent water ruining the nylonAfter the packaging, we can finally sell the product. To get the product out onto the market we c ouldo Advertise in clothes shopso Advertise on TVAfter advertising, the product would have reached out to a far reaching population.