Saturday, August 31, 2019

Usb Flash Drive

————————————————- USB flash drive Definition:Â  USB flash drives are compact file storage devices to save your information externally. Flash drives are about the size of a disposable lighter and can be conveniently worn around your neck or attached to your keychain. The end of the flash drive is inserted into the USB port on the computer. Once attached to the computer, they operate in much the same way as floppy drives, but have capacities currently in the range of up to 2 gigabytes.Pen drives, or USB–based technology thumb drives, have become the most popular data storage media devices for working professionals, students, academicians and independent tech consultants. Lightweight, small and easy to carry from place to place, a pen drive easily fits into a pocket or a wallet. Pen drives now available in multiple capacities, ranging from 512 MB to 32 GB, are used to store documents, photos, files, music videos and more. All read/write speed values are displayed in MB/Sec. Store Files A 4 GB or 8 GB pen drive can be used to store basic documents, PDF files, PowerPoint presentation and spreadsheets. 16 GB or 32 GB pen drives can be used to store high-capacity files such as videos, TV episodes and even movies. Transfer Files * Word documents, PDF files, presentations, photos and other files saved on a computer can be easily transferred or downloaded onto to a pen drive. Similarly, files can be transferred from a pen drive to a PC or laptop. Portable Devices * Independent technical consultants and PC technicians can use pen drives as portable work devices.They can store important files, utilities tools and programs in pen drives, and transfer them to another workstation or work site elsewhere. Working professionals can transfer their presentations and other important files stored on their hard drives to pen drives and take them elsewhere. Back-Up D evices * As almost all brand pen drives are password protected, they can also be used as effective back-up storage devices. Important personal information such as medical history, critical family information, important contacts, old family photographs, etc. can be stored in pen drives. Promotional Items * Many companies are now using pen drives to sell promotional material, marketing communication content and other sales literature. The ease with which pen drives can be customized and imprinted with company logos, pictures and images makes them effectivee promotional items. A USB Pen drive is a data storage device that contains flash memory with a combined Universal Serial Bus (USB) interface. USB Pen drives are naturally changeable and rewritable, and physically much lesser than a floppy disk.We can use USB pens easily to plug it into the USB port of your computer and lookout the system automatically identifies the new device. You can stare at your system drive; a new drive has bee n produced. The operating system can communicate with your USB Pen Drive just like any ordinary Hard Disk Drive. The USB Pen Drive is dust-proof and shock-proof and contemplating a mere 21 grams, it needs no batteries, has no touching parts and is presented in range of volumes from 32 mega byte to a massive 1 giga byte.USB stands for Universal Serial Bus and it is a ‘standard' organized by the computer manufacturing to agree a vast amount of different devices to be easily involved to one machine with the minimum condition for further drivers and software and still work at an effective speed. Many firms within the UK use Persuasive USB pens as little enticements to customers of old and new. The hint of giving out Promotional USB pen drives is to offer customers with something that they can use that has your company logo upon it. A collection of Promotional pen drives can be given out to clients it all depends on how current you want them to be.General items of Promotional USB p en drives have been pens with messages printed upon them. Give your fixed customers Promotional USB flash drives like printed pens and they will have an thing they can use on a regular basis that has your name inscribed upon it. Moreover, give Promotional USB drives to prospective new clients and they will be capable to deliver your company brand inside their business premises. Each time they use an USB pen that has been given to them by you, your goods will be floating through their minds and your company will be leading in their thoughts. For more information visit http://www. global-emarketing. com .

Problems with the Central Business District

A problem in the world’s most CBDs is that the volume of traffic caused air pollution and was a danger to health and safety of shoppers and other pedestrians. Fortunately this problem does not apply to Vienna anymore. In the past it used to be a problem in Vienna too but the government acted fast and used certain precautions to end this problem. What they did was that they placed many different types of public transport like buses, trams and trains. These encouraged people to not bring their cars out to the first district and so pollution was reduced.The government also came up with another solution and that was to increase the prices of parking in the first district. This discouraged people to use their cars in the CBD because they would have to pay a lot of money for parking. All these ideas helped and now there is almost no pollution in the CBD of Vienna. In most CBDs increasingly taller buildings were built to try and offset the high rates and rents that resulted from the high land values. This is a big problem in a city like Chicago or New York, where all the buildings are very high and have many small apartments.This is not a big problem in Vienna though because the government does not allow people to build houses which are taller than the roof of stephansdom, and so there are no tall buildings in Vienna’s CBD. Although there aren’t many very tall buildings, the land prices are very high and that results in not many people living in the first district. A major problem in most CBDs is that larger shops moved out and re-located on less congested sites in either old inner city area or on the rural urban fringe.This problem leads to not having many large shops in the city and also many shops will be forced to move. This is also a problem in Vienna’s CBD since many large shops and department stores like furniture and carpet shops were forced to move out of the CBD and go to other locations outside the city to the old inner city part and many shops like electrical shops were forced to move to rural urban fringe parts of the city. Another problem which is similar is that smaller shops like butchers and groceries were also forced to close down because of the city becoming increasingly expensive.This made many people change jobs or go bankrupt. This is still a problem in the first district of Vienna as more and more small shops close down and large shops move out and the government can’t do anything to stop this. Another major problem in some CBDs is that the city centers were not planned modernly and carefully and so they do not consider peoples economical, social and environmental needs. This is not at all a problem in the CBD of Vienna since there are many parks, shops, offices and other entertainment facilities like restaurants, bars, cinemas and clubs.This could be a big problem in the CBD of LEDCs since the cities were not so carefully planned like the CBD of Tehran which has this major problem. In Vi enna the CBD has many parks like the burggarten and other small parks to help the people’s environmental needs. There are also many different shops and offices in the first district which are the economic parts of the CBD and of cores there are many social facilities like cinemas, bars and clubs where people can meet. The CBD of Vienna can fulfill all economical, social and partly environmental needs of any citizen.In many city centers, there is a large need for change. There should be typical changes occurring like reducing traffic congestion and pollution. This can be done in various ways. One is to make better public transport like buses and trains to the CBD and another way to do it is to place pedestrian zones in the CBD in the most crowded part of the city. This will make the visitor a much pleasant environment and will encourage more people to come to the CBD. Pedestrian zones are also a solution for segregating shoppers and traffic. Pedestrian zones solve two problems by just doing making one change.It’s like the old saying â€Å"hitting two birds with one stone†. If these pedestrian zones are placed well and have some nice decorations to it, then it makes the CBD a more pleasant and safer place too, but placing a couple police stations around would also do well. These will all attract more people and the economy will have a good boost. Improved technology has encouraged home shopping and reduced the need for offices to be centrally located. This would decrease traffic a lot and would bring the prices in the CBDs down since there will be more buildings for homes.It would also make a lot easier for some people like old people who do not have the power to come out and do their shopping. It would also bring the shop prices down because the demand of shops will decrease. This change is good for people but not so good for shop owners and land developers. Doing so will also open up a lot of areas in which leisure amenities. These leisure amenities could be restraints arcade centers and for night amenities, they could become bars, clubs and cinemas. This will make the CBD more interesting and will make it busy through the night as well as through the day.These changes will make the city more fun and amusing for the younger generation and would make life easier for the older. In many countries, the city centers have had to undergo several changes in an attempt to reduce the loss of shops, hotels, and offices to out of town locations. The first and most important change which occurred was the creation of pedestrian zones. Pedestrian zones are mostly either traffic free or they allow limited access to delivery vehicles and public transport. A case of these pedestrian zones in Vienna is the Karntner Stra?e and the Graben.Both of these places are pedestrian zones but in Karntner Stra?e only delivery trucks are allowed and that’s only in the morning before 10oclock but in graben some public transport buses are allo wed to trespass. In the past cars have been allowed to go through both these places but now to reduce traffic pollution and accidents and to increase safety , the government has transformed these streets to pedestrian zones. Another development in worlds most CBDs which was a new invention, was the invention of shopping malls. Now in most CBDs there are many shopping malls but in Vienna’s CBD there are not many shopping malls.In Vienna most shops are by the streets and are not in one building, although there are a few exceptions where more than one shop is in one building like the steffel building which has many different brands on sale. Vienna’s CBD is unlike most CBD and has small shops rather than large shopping malls. This style of shops is what makes the CBD of Vienna very unique and unlike any other city. In the past years the demand for a relaxing atmosphere in the CBDs has increased and governments have tried to provide sitting areas, planting flowerbeds and sh rubs and adding small areas of grass.Other methods are providing cafes with outside tables and employing more staff to make sure the place is clean and undamaged. The city of Vienna has almost done all of these things. They have certainly provided many cafes, bars and restraints with outside tables like in the Karntner Stra?e and they have planted many trees and flowers in the streets like around the Ring strasse. They have also tried to make some areas of green and flowers. The CBD of Vienna has been through many changes in the past and is still changing.There have been many good changes and a few bad changes. The making of a long pedestrian zone where most the CBDs famous shops are, was a very good change and reduced a lot of traffic and pollution and made the CBD very pleasant and relaxing. Making a good public transport go through the city also decreased a lot of traffic and made it easier for people to go around the CBD and do their job. There are still many problems too in the CBD ad those will have to change soon, like the modernization of the buildings in the first district and the widening of some main streets.The CBD of Vienna is very interesting and has many amenities like cafes and parks for during the day and cinemas, restraints, bars and clubs for the nights. The CBD of Vienna has become very unique and is good for every age. It includes many large sidewalks and many pedestrian zones. The government of Vienna has made the CBD of Vienna very easy to get around and has also made it very relaxing and that’s why in my opinion it has become one of the world’s best Central Business Districts.

Friday, August 30, 2019

John adams

John Adams had more positive characteristics than negative. John Adams of Brainteaser Massachusetts was a lawyer, farmer, Harvard graduate, husband of Abigail Smith Adams, father of four children, and a revolutionary. By the look of things, he seemed Like a pretty lovable man considering he was his wife's tenderness of husbands and her good man. He had many great qualities that everyone around him would appreciate his presence. As for the negative traits, he was fiercely stubborn and quick to anger. 2)John Adams thought his biggest flaw was his tendency to talk too much.When he was twenty years old, he worried over never having any bright ideas, or being too bright for his own good and show off to others who would befriend him. He hated that he was overly proud and conceited and wanted to change that about himself. 3) Abigail Adams had views on nearly everything and people. She was always quick to express what she was thinking. She was an independent woman who took responsibility of all her duties as a wife and a mother. She had the positive quality of being such a loving and caring wife, and made John Adams' life Infinitely fuller. It's almost as If she was the missing piece to his puzzle.His marriage to Abigail was the most Important decision of his life. 4) John Adams was asked to defend the soldiers and their captain when they came to trial. He was informed that no one else would take the case, but he accepted regardless what judgment he would soon be getting. He said that no man in a free country should be denied the right to counsel and a fair trial, and convinced, on principle, that the case was of utmost importance. He put law above his personal beliefs and knew it was his duty to accept the case. Eventually, his fellow patriots came to respect him for what he had done. John Adams said, â€Å"Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence. â €  He said this during his successful defense of the British soldiers who fired upon the crowd during the Boston Massacre. His actions to represent the British soldiers proved that despite all differences, men of principle can act Justly under the rule of law. This statement about facts, like many truths, Is universal and teaches that we must face truths, even when we don't Like them. 6) Briefly describe each of the followingGeorge Washington: Commander of Virginia militia, Continental arrant commander in chief during Revolutionary War, first president James Otis: Also a leader with John Adams of a new generation of political activist, a group called Sons of Liberty. The Sons of Liberty united otherwise adversary groups taking opposition to the Stamp Act to the streets, organizing riots and intimidating tax collectors. Sam Adams: Ben Franklin: Philadelphia first citizen, the most famous American alive, printer, establishing the American philosophical Society resulting in Philadel phia becoming he recognized center of American thought and ideas.Thomas Jefferson: Be]main Rush: John Dickinson: 7) Describe the role Adams played in each of the following: Boston Massacre: March 5th. Stamp Act: Last week of May 1765, Starting in November, nearly everything written or printed on paper other than private correspondence and books were required to carry revenue stamps. This helped pay for the cost of the French and Indian war and to meet the expense of maintaining a colonial military force to prevent Indian wars. Adams remained cautious with his involvement in political activities involving the Stamp Act.He was worried that this might hurt his reputation. This Act marks the beginning of the struggle for freedom and independence. His involvement started in August 1765 when he published an essay in the Boston Gazette entitled â€Å"A Dissertation on Canon and Feudal LaW'. The Stamp Act was hardly mentioned, however it discussed British Law and how certain liberties and freedom Americans enjoyed was earned by many generations of Americans.

Thursday, August 29, 2019

Discuss the role of emotions in marketing and give some practical Essay

Discuss the role of emotions in marketing and give some practical suggestions on how emotions can help sell a product - Essay Example Positioning of a firm generally depends on the perceived image of a firm or a product in the eyes of the customer. The extent of market competition has led the customer to be perceived as the most important stakeholder of a firm or an organization. Marketers and researchers have often used the term consumer buying behaviour to explain the buying behaviour of the customer. They have tried to analyse the factors that have tried to influence it. Consumer buying behaviour can be defined as the psychological process behind the purchase making decision of a customer1. There are various models that try to define the consumer buying behaviour. The Black Box Model is the one that attempts to provide an insight into the factors that are taken into consideration by a customer while making a purchase decision2. The Black Box model of consumer buying behaviour states that the purchase decision of a customer is defined by certain external as well as internal factors. The external factors constitute aspects like economic factors, media, technologies, politics as well as social factors. Social factors are generally believed to be affected by the influence of peers of the customer as well as the demographic demands of that region. Finally the marketing mix also plays a major role in deciding the purchase act of a customer. These factors are analysed by the internal thought process of the customer which is also referred as the ‘Black Box’. This takes into account the emotional factors of a customer3. As stated by the Black Box model, emotions play a major role in the purchase decision of a customer. Recent studies have indicated that often this aspect is being ignored by the marketers who try to influence the customer by using various aspects of the marketing mix. The importance of emotions in consumer buying behaviour is considered to be very important as most of the elements of

Wednesday, August 28, 2019

Explain How Electronic Recycling will better the environment as a Annotated Bibliography

Explain How Electronic Recycling will better the environment as a whole - Annotated Bibliography Example Alternatively, other new perspectives of comprehending the implications of electronic recycling continue to emerge because of extensive research (Parsons & Oja, 2013). The writers cite military simulations conducted in the US that currently attempt to reduce equipment damage and physical harm to both soldiers and citizens. Overall, this safeguards the environment because a lot of computer materials are recycled for reuse in the facilitation of communication and surveillance unlike the disposal of such electronic gadgets. Similarly, electronic recycling through computer simulation nurtures potential environmentalists concerned with the total protection of their surrounding irrespective of arising costs. In a symposium conducted by environmentalists and scientists, several issues emerged on the successes and failures of electronic recycling. According to (Zhang, 2011), the development of effective recycling techniques has resulted to the proper use of printed circuit boards (PCBs). This means success has been achieved in recovering hazardous soldering materials to assist in leaching studies. In the same perspective, the safe disposal and treatment of PCBs resin has heralded a novel way of recycling electronic materials. Unfortunately, some organizations continue to violate electronic recycling standards and this hampers success in reducing the organic swelling characterized by PCBs.

Tuesday, August 27, 2019

Activities and Estimate Activity Durations in Project Management Essay - 4

Activities and Estimate Activity Durations in Project Management - Essay Example From this paper it is clear that the process of assigning durations to specific activity is a main managerial aspect to an effective management planning strategy of a project. Estimate Durations activity thereby is the procedure followed to approximate the number of work time intervals required by a personnel to complete the assigned activity in the project. This means that the time the activity is to start and end is approximated based on a number of factors including the availability of the resources, estimates of the resources involved, nature of task, and the outcome rate expected of employed resources. Â  Estimate activity duration involve the design of work periods in terms of calendars assigned to specific personnel in the project. The calendar defines the time estimate for the completion of the activity, resources availability, and allocation, and the nature of work to be undertaken.

Monday, August 26, 2019

Revised proposal Essay Example | Topics and Well Written Essays - 500 words

Revised proposal - Essay Example Environmental conservationists, however, argue that the coastline is heavily populated and, therefore, any oil or gas spill would cause immense destruction to the environment and would negatively affect the individuals residing on the shores of the state. Sustaining the governments move for exploration, the US secretary of the interior supported the governments efforts, claiming that the expansion plan took into account a balanced perspective towards gas and oil exploration and development. He lamented that the governments approach would protect areas that were too delicate to explore. In the recent past, the US government has come under immense pressure to stabilize the ever growing demand of oil and stabilizing oil prices and at the same time balancing the governments aspiration to fight climatic changes and protect the environment against pollution. Environmental analysts feel that more exploration in Georgia and other areas will open up the region to unhealthy and dirty fuels. They feel that these explorations will expose American coastlines to dirty fuel development practices, and such practices will pollute the coastlines and negatively affect American civilians. Stressing the governments intention to further increase oil and gas supply, the White House lamented that it would preserve more land, approximately 10 million acres of land for additional oil explorations in Alaska in the near future. Arctic drilling would still carry on while also expanding additional explorations in the most resourceful Gulf of Mexico region. The oil and gas policies as proposed by the US government shows a bigger effort by the US administration to maintain the current Americas energy demand while also replicating down on legislations purposed to give protection to the environment and the unique ecosystems. Adding the gas and oil permits in the eastern side of the country, the governments proposes an enlarged lease in the densely

Sunday, August 25, 2019

Individual Paper Industry Profitability Essay Example | Topics and Well Written Essays - 2000 words

Individual Paper Industry Profitability - Essay Example The country comprises of 29,360 numbers of total shoe stores and the industry employs 188,866 people (Statisticbrain, 2015). Due to the rising imports, the revenue of the footwear industry as well as the consumer spending is declining. To stay afloat especially in the footwear market, the only way is to create a presence or existence in the niche markets (Sorenson & Audia, 2000). The essay will focus on the relationship between industry structure, environmental change and industry attractiveness by taking into consideration the industrial structure and attractiveness of Aeolus Air in order to show the level of the industry profitability. The comparison of Aeolus Air, which is a hypothetical company; will be shown with other three companies which are also fictitious companies in order to reflect the management and performance of Aeolus Air on several grounds. The PEST analysis of the footwear industry of the United States has been done in order to show the positive as well as negative effect of the environmental factors. This will further help to examine the opportunities as well as threats for the footwear industry. Political factors: The competitive tax structure and the currency exposure risk hold a threat for the footwear industry. The policies of the foreign direct investment disallow full ownership of the retail stores. Therefore, these policies generally hold threat towards internationalization (Marx, 2008). Economic factors: Due to the economic recovery, the footwear industry has been growing. However, increasing rates of interest will adversely affect the growth of this industry. Rise in the imports is affecting the revenues of the companies within the footwear segment. High dependency on the overseas manufacturing as well as outsourcing is a threat for the industry. Moreover, increase in the company resources and raw materials’ shipping costs also affects

Saturday, August 24, 2019

The Usage of Mobile Devices in Education Research Paper

The Usage of Mobile Devices in Education - Research Paper Example ing systems in the hands of everybody, now the era of technology has reached to a level where people have started using mobile devices for learning and educational purposes. However, when information and communication technology (ICT) in education has been trialed, results have been miscellaneous. In view of the fact that the mobile communication systems also fall in the category of information and communication technology devices, hence why should we still assess that making use of mobile devices in education is less fixable (Goundar, 2011). In addition, mobile phones are a great deal more different from traditional systems and computer labs filled with computers or a cart of net-books for the reason that the cell phone is one of the most personally used communication technologies. In fact, the majority of students and teachers have invested much of their time in learning the characteristics of the mobile phone. Additionally, various researches show that mobile phones are one of the most important devices for the sake of more efficient educational purposes. These systems are more and more prevalent and known these days for the sake of improving students and educators' performance (Ormiston, 2012). This paper will present a detailed analysis of how mobile and portable communication systems can be used for the sake of improving the performance and capability of students and learners. This research will discuss the role of mobile devices for the education and learning. Literature Review For a long time computer systems played a significant role in approximately all probable areas of our lives and we have experienced numerous modern methods and ways to utilize computers for learning and teaching in education. There came a time when the power of portable computing systems... This paper approves that mobile phones are a great deal more different from traditional systems and computer labs filled with computers or a cart of net-books for the reason that the cell phone is one of the most personally used communication technologies. In fact, the majority of students and teachers have invested much of their time in learning the characteristics of the mobile phone. Additionally, various researches show that mobile phones are one of the most important devices for the sake of more efficient educational purposes. These systems are more and more prevalent and known these days for the sake of improving students and educators' performance. In addition, this research based survey as well outlined that educators, teachers and administrators who dynamically make use of mobile systems at home or in the classroom consent that mobile systems and computers should be employed for learning in the 21st century’s schools. This paper makes a conclusion at the present, information and communication technologies are playing a significant role in all the areas of life. Without a doubt, the majority of tasks are currently performed through the latest tools and technologies. The developments and advancements of technology have significant impacts on all the areas of life. In the same way, they have also started playing a significant role in the education sector. The mobile device is a most important and commonly used information and communication technology. This paper has discussed the uses of mobile devices in education. This paper has highlighted that the use of mobile devices in education increases the students’ performance. This research has shown that mobile as a communication tool is one of the most attractive technologies.

Friday, August 23, 2019

The 2005 Bankruptcy Abuse Prevention and Consumer Protection Act Essay

The 2005 Bankruptcy Abuse Prevention and Consumer Protection Act - Essay Example The act implemented ways to make the process of filing for bankruptcy very long and costly in order to reduce the number of people filing for bankruptcy. People filing for bankruptcy undergo credit counselling intended to change their minds on filing for bankruptcy (Scott 2005). Later, those proceed to file for bankruptcy undergo means test to evaluate and determine their need and eligibility to file for bankruptcy. The establishment of this act has therefore worked to improve the cases filed on bankruptcy. This is because anyone who puts any file on a bankruptcy gets an opportunity to undergo credit counselling. With this counselling companies and individuals are able to have a clear analysis of their budges to avoid bankruptcy (Scott 2005). In that case, when individuals have critically well analysed and established budgets, they will be a position to have an insight of their ability to file for bankruptcy. This therefore eliminates the filing of bankruptcy by consumers without clear understanding of their ability to pay back their debts. Provision for counselling also helps people to plan on the options they have on paying their debts. These also provide a consideration of the available methods of paying back debts which can either be the priority of debts subject to the prevailing rate of interest or the consolidation of debts (Carroll 2007). After all this analysis, individuals will then be at their own free will to whether to file for the bankruptcy as they initially intended or to avoid it completely. On most cases, people who file for bankruptcy are very desperate for money. In that case, taking them through bankruptcy does not amount to any use at all. Individuals go ahead to file for bankruptcy in a financial state of dire need. After the counselling they proceed to file for the bankruptcy. This therefore is almost

Thursday, August 22, 2019

Strategy for British American Tobacco Essay Example | Topics and Well Written Essays - 2000 words

Strategy for British American Tobacco - Essay Example This paper illustrates that the level of productivity of British American Tobacco is supported by the fact that it is the leading tobacco producer in about sixty of the one hundred and eighty markets within which it operates. In as much as it functions in different nations, some of its brands like Dunhill, Pall Mall, and Kent appeal to consumers throughout the world. Being a structured multinational as it is, BAT currently derives its strategy from its organizational vision. Its current strategy revolves around delivering growth today and at the same time, laying a foundation that is suitable for future investments. Similarly, the current BAT strategy aims at exploring its wings and grasping new opportunities within and outside the tobacco industry. The exceptional growth that BAT has exhibited since its establishment in 1902 to date has majorly been funded by productivity and delivered by its winning and thriving workforce, which is well-appointed to handle all the emerging market i ssues responsibly. This report sheds light on some of the relative merits that BAT would register, in case it opted to embrace an alternative organizational strategy. The evaluation of strategies is of great significance to any business majorly because it provides an opportunity for the management and all the parties involved in a project to gauge both the efficacy and the inefficiency of its plans as an organization. In like manner, it is far-reaching because it enables the organization understands the dynamism demonstrated by the extent to which socio-economic, political as well as technological issues affect the market. The suitability of a strategy refers to a theory that helps to provide reassurance on whether a specific strategy is ideal in finding a solution to a given business issue. Suitability looks into a how fit a strategy may be as well as whether it provides prospects that an organization may exploit with the aim of enhancing productivity.

The motorcycle Helmet law Essay Example for Free

The motorcycle Helmet law Essay Millions of people all over the United States choose motorcycles over automobiles for the thrill, speed, and high performance capabilities. On the other hand, motorcycles are not at all the safest way of transportation. Motorcycles do not provide the passenger with the outer protection that cars provide, therefore, when one crashes, the results are usually much more serious. Injuries to the head are responsible for 76% of fatalities when dealing with motorcycle crashes many of which could have been prevented had the rider been wearing a helmet. For this reason, many states have adopted the motorcycle helmet law. The law states that every passengers must wear a helmet at all times when riding on a motorcycle. This law has created a great deal of controversy. One side supports the law, believing that it protects motorcyclists from danger and saves the economy a great deal of money. The other side argues that the law is unconstitutional and it violates our right to freedom. However, statistics show overwhelming support in favor of the motorcycle helmet law. Although wearing helmets cannot prevent motorcycle crashes, they can greatly reduce the number of deaths caused by head injury as well as lowering taxes, insurance rates, and health care costs. Therefore, the helmet law should be put into effect in every state across the United States. Helmets drastically reduce the tremendous number of deaths caused by head injuries as well as reducing the severity of any nonfatal injuries to the head. Statistics gathered by the Safety Nationwide Insurance Enterprises show that an unhelmeted rider is 40% more likely to suffer fatal head injuries, compared with a helmeted rider. Also, with the helmet law in effect, close to 100% of motorcyclists wear a helmet. Without the law, only 50% of motorcyclists wear helmets. Also, death rates are twice as high in states without the law. One study estimated that because 25 states ratified the law, over 3,300 lives were saved last year alone. Since helmets reduce the risk of injury and death, they will also, in tern, help the economy. The Vice President of Safety Nationwide Insurance Enterprises, Tim Hoyt, states, We may not be able to eliminate all the risk from motorcycling, but helmet laws greatly reduce the most expensive injuries head injuries. Reducing these costs is good for the consumer and it Is good for business, too. Health care costs and insurance rates are lowered because it is not as expensive to treat smaller-scale injuries. The government ends up paying a large portion of peoples medical bills because of different types of public assistance programs. Hence, when health care costs are lower, the government does not need as much of our money to pay for those programs and taxes are reduced. The Insurance Institute for Highway Safety estimated that over $4 million dollars were saved last year as a direct result of the motorcycle helmet law. For these reasons the motorcycle helmet law should indisputably be enforced in every state. If the motorcycle helmet law helps the economy and more importantly saves lives, why doesnt the entire country enforce the law? The answer is, many people feel that the helmet law is a violation of the rights granted to Americans in the Constitution. Most people in opposition to this law do not necessarily believe that it is a wise choice to ride a motorcycle without a helmet and they do recognize the positive impinge the helmet law has created. However, they do not think that the government has the right to tell people that it is mandatory to wear a helmet. One man argues, If we let the government dictate things like how we should ride a motorcycle, we will slowly develop characteristics of a communist government. Isnt communism what we fought against for so many years? Because of these strong points of view, a number of states do not endorse the motorcycle helmet law. Some people believe that the motorcycle helmet law violates our freedom as Americans, but the law is actually used to protect us from harm and maintain order. There are limitations on almost everything we do, because a society without some type of laws or rules would be complete chaos. Just as there are speed limits, drinking restrictions, and seatbelt laws to protect us while in an automobile, there needs to be some type of law to protect us while riding on a motorcycle (especially since motorcycles are more dangerous in the first place). Therefore, in response to the opposing argument, the helmet law is not imposing on our Constitutional rights, but merely the governments way of saving money for itself and consumers and protecting riders. The motorcycle helmet law was designed to lower taxes, insurance rates, and health care costs and more importantly to save the lives of our loved ones. Statistics have proved just that. There is not one study that disproves the positive effect the motorcycle helmet law has created thus far. Helmets will not stop a motorcyclist from getting into an accident, but with a helmet, the rider will most likely be able to survive the crash. The extra second it takes to put on a helmet could be the second that saves someones life. Why not make it the law?

Wednesday, August 21, 2019

The Hollywood Studio System Film Studies Essay

The Hollywood Studio System Film Studies Essay In the 1930s Hollywood was dominated by The Big Five which included Warner Bros. Pictures, Paramount, RKO,MGM and Fox . There were also a number of smaller studios such as Universal Pictures, United Artists and Columbia Pictures , but in the early 1930s they never got to the same level of power as the others. The idea of a Studio system was set up between 1910 and 1920 and it stems from the fact that the studios had control of every aspect of the film industry. In the late 1800s and the early 1900s when the film industry was just starting out, production, distribution and exhibition were actually controlled by different companies. But by the 1930s the Studios actively controlled all aspects of the film industry from production to exhibition. They did this through a large number of trade agreements and through working together to help their joint issues. While according to records during 1900-1925 there were 64 film studios by the 1930s 95% of all revenue from Film was controlled by e ight studios, The Big Five and the Little Three. The start of the studio system was in 1910 and was started by Adolph Zukor. Zukor used his Famous Players company to make films and then distributed them around the world using his Paramount cinemas. It was Zukor that started the studio system and saw how best to sell film. Zukors aim was to make a stable system for selling and distributing films. Zukor first act was to take a look at the star system that been growing in American theatres, mainly in the Vaudeville theatres which held shows that were made up of a number of different acts. To help sell these shows, they would advertise which stars would be at the show . Zukor was also very interested in the French company Pathe. Pathe was the largest of the French film companies and was the first to have a global film empire and by 1906 they had offices in New York, London, Berlin, Vienna, they also had offices in south-east Asia,South America and Africa. The Pathe company was also the first to set up a system of mass producing films . Being able to create so many films so quickly meant they were able to flood the market with their products. Zukor also created a factory-like setting for the creation of his films, where each bit was handled by a different part of the company such as a set and costume. This allowed him to streamline the movie making process by having a number of movies being worked on at one time. By 1915 Zukor distributed all his movies using his Paramount cinemas. Now Zukor owned every aspect of his films production, distribution and exhibition and the studio system was born but, he still did not have a proper distribution network set up. When World War 1 broke out Pathe and a large number of other European film companies lost a large amount of their power and distribution networks. The war did not stop US companies who did not suffer at the disruption in Europe but actually grew from it. It was during this period that Zukor developed a system for distribution. He created a system based on runs, cinemas would be give a run such as first-run, second-run etc. The larger cinemas in large cities were given first-run status which meant that the film would be shown there first, it would then be shown in the second-run cinemas and overseas. The film would then not be shown for a period of time, which gave the film a chance to build up hype and demand. Without the intervention of Te levision the cinemas were the only place a person could see a film, if you missed the first run you would just have to wait and once there was demand the film would run for a second time. Zukor did this for as many runs as there was demand for. This in essence meant he would be able to get as much profit from the movie as possible. Due to the war many of the European companies could not catch up to the American companies and many such as Pathe sold their US and international businesses and actually left film making. By 1920 Zukor had set up a set of principles in which to govern the film industry. Hollywood was made up of a number of corporations that were able not only to produce films but also to distribute them and present them in a way that would make the maximum amount of profit for their corporation. Their aim was through the studio system to maintain all power in all aspects of the film business through careful strategies. Along with changes to the distribution and the exhibition this new studio system also changed the way these companies made their films. The first change was the sheer number of films being made. Through the new changes to distribution the companies had to make more money due to larger overheads. Before the Famous Players Company had made six to eight films a year but this only gave the exhibition side of the company less than a new film a month. It soon rose to 30 films a year giving the exhibition side two and a half new films a month. There was also a change in the actually size of the films themselves. When Zukor started in film he was fascinated by the larger films coming out of Europe. His goal was to change the image of film and make it more for the middle class. Before the studio system most films where one or two reels long. When Zukor tried to get The Passion Play (1910) shown he was told people who not sit through films that were more that two reels long. By 1914 many film such as Wraith of Gods (1914) were reaching around six reels. Maybe the largest change to film production was the film stars themselves. Zukor himself had actually foreseen the star system when he had hired James Hackett, a famous theatre star at the time. Zukor created the base for the star system when he signed Mary Pickford to work for his Famous Players company. He saw the need to contract stars , meaning if people wanted to see those stars they had to watch his films. By the 1930s the idea of movie stars had taken off. Films could be sold to theatres just by telling them who was staring in it. RKO was in fact saved by the selling power of two of its stars, Fred Astaire and Ginger Rogers. Due to the selling power of stars the companies made sure they put there top stars in as many films as possible, Shirely Temple was in around four films a year. With the cost of stars and the increase in the reel length of the average films and the invention of sound the cost of actually making a movie vastly increased. With this came a greater need to make profit on each film. The studios soon found out that the narrative films made the most money, the only time this was not true was in the case of Max Schmeling versus Joe Louis where the short of the boxing match was a bigger draw than the feature films that where shown after it. The key for the Hollywood studios was to create a system to make as many profitable narrative film as possible , they needed to make a narrative style which was formulaic and therefore easy to reproduce. If they where able to standardize they would have greater control over the qualities of the film and the standard of the product. They had already created a factory-like setting in the early 1900s and were able to create large numbers of one-reel films. While the streamlined manufacture did allow them to standardi ze things such as the quality of stars, sets, locations and create films quicker its main draw was it was able to keep the costs of films down. Due to its formulaic nature it was much easier to predict how much a future film would make. One of the key aspects of Classic Hollywood narration was the invention of the moving camera and while this greatly helped the filmmakers, it was actually created due to economics. With the invention of sound, cameras had grown larger and heavier, It was therefore a lot harder to move them around the set. So the studios created cranes and dollies to carry the camera, this made them a lot easier to move around the set. This actually saved money for the companies, as the cameras were more mobile it meant less time was taken moving them around meaning more of the days time could be done filming. The production side of the industry was always the most public and what many people think of when they think of the studio system. But the studio system was born of the need to control the market. It was primarily led by the exhibition and distribution side of the business. When Zukor started to develop the studio system he was mainly interested in finding a way to distribute films with out having to get approval of the Trust, who were the primary distributors of the period . The studio system created by Zukor was created to make sure that the studios got the most about of profit as they could from their films. The runs and clearance were set up with this in mind. They made sure a film would only stop being shown once the maximum amount of profit had been gained from it. The star system was also just created for economical gains, with stars being contracted to studios the only way to see that star was in that studios films at there cinema. The production side of film was also changed to help maximise profit. The factory like system of creating films in the 1920s was set up to not only keep production values constant but to keep cost down. Many of the changes to the production side such as the change to cameras or the classic Hollywood narrative where created to help keep costs down or to help create more movies in a shorter time. In 1910 Zukor had wanted to show longer films of 3-5 reel but could not, he saw that to show the films he wanted he would have to control the distribution and exhibition side of the film as well as the production.

Tuesday, August 20, 2019

Drosophila Melanogaster Laboratory Rearing

Drosophila Melanogaster Laboratory Rearing Abstract   Drosophila melanogaster Linnaeus was reared for single generation in the laboratory on a simple diet of 13gm yeast, 250gm milk, 20gm cellulose tissue and 1L water. Keywords: Drosophila melanogaster, laboratory rearing, developmental stages, artificial diet Introduction Drosophila melanogaster  is commonly known as fruit fly since its always found near unripe and rotted fruit. The fly inspired its genus name from the Latin word means dew loving. This genus could b easily identified by presence of black characteristic hairs over their compound eye. This smallish fly has been paid attention since early 90th in many scientific investigations concerning behavioral and genetic studies. Thomas Hunt Morgan was the first and outstanding biologist studying  Drosophila  early in the 1900s. He was the first to discover sex linked genes and genetic assortment, segregation, and recombination, which put the fly as a model of genetic research. And cause of its smallish size, ease of culture and short generation time, geneticists have been using  the fly ever since. Drosophila sp. is one of the few organisms whose entire genome is known and many of its genes have been identified and used in many other scientific researches. The very fast development enables this organism to develop from eggs to adult stage during 9-12 days in 25 °C. Usually the fly spends five days in the egg  and  larval stages and four days in the pupal  stage. The adult may live for several weeks.  Drosophila sp. should not be reared in high temperatures (e.g. above 30 °C) that will result in sterilization or death of the flies or to low temperatures (e.g. below 10 °C) that also will result in a prolonged life cycle, maybe 57 days, and eventually reduced viability. Their body is usually pale yellow to reddish brown to black in color, with large, red eyes and oval-shaped wings, maybe sometimes it has some distinct black patterns. Also their wing venation is peculiar to the entire family. The body form could be mutated due to culturing conditions, which produces offspring with body characters quietly different from parents.  For instance, higher temperatures might alter the phenotype of the eye and body color, or may change the wing shape and size. The entire genus of Drosophila sp. contains more than 15000 species and is very diverse in appearance, behavior, and breeding habitat (Gerhard Bà ¤chli, 1999-2006). Drosophila  sp. found all over the world, but most of their species are predominant in the tropical regions. They are multivoltine species, and the northern species can hibernate. They breed in various kinds of decaying plants and  fungal  materials. The larvae of some species can also feed on fresh fruit and can sometimes be a pest (  Mark Hoddle).  Some other few species maybe switched in order to be  parasites or  predators. Most of their species are attracted to bait of fermented  fruits or any other fermented odor, but little of them are not attracted to any kind of baits. Males usually congregate at patches of suitable breeding habitats to compete for females. Several  Drosophila  species, such as  D. melanogaster, are closely associated with humans; thereby they are called as  domestic  s pecies. But most of Drosophila sp. have been accidentally to new areas due to anthropogenic activities and fruit transportation (Vilela, 1999; Van der Linde et al., 2006; Castrezana, 2007). The fruit fly varies in their reproductive capacity. D. melanogaster, breeds in rare, limited resources, have  ovaries  that mature 10-20 eggs at a time, so that they can be laid together on one site. Others, those breed in more-abundant but less nutritious substrates, may only lay one egg per day. Only the adult stage feeds on vegetable matters, whereas larvae, the feeding immature stage, feed on yeast and microorganisms present on decaying breeding substrate. Their developmental time vary according to species. It is varied from 7 more than 60 days. Also, it may vary within the same species depending on the environmental factors such as temperature, breeding substrate, and crowding. In this study, D. melanogaster collected and cultured under laboratory conditions, using artificial substrates to investigate different immature stages and the mean developmental time for each stage. Materials and Methods 1. Collecting and Culturing Media Diet mixture of yeast, milk and cellulose was put in plastic bottle. The bottle was cut into two halves, the nick top half, which put inverted on the bottom half. The media recipe was devised as below: Yeast 13gm Milk 250gm Cellulose tissue 20gm H2O 1L This media is blended and placed in plastic collecting bottles containing crumpled paper toweling to prevent flies drowning. The media was stored at 30o for 2-3 days until fermented (Krivshenko 1963), then put outdoor to collect adult. The collecting bottle was checked twice daily (day and night). The collecting bottle left for three days to collect as much as possible of D. melanogaster flies. The collected individuals transferred to culturing bottle under the laboratory conditions (25 °Ã‚ ±5 °C) at plant protection department, Food and Agriculture Sciences College, King Saud University, for conducting the experiment. Flies oviposited in the diet. After 24 hrs, adult flies were removed from the bottles using their positive phototactic response and maintained in 20x20cm cage fitted with a sleeve and fed with 2.5 % sugar solution through cotton wicks. Small 50ml vials with culturing media were used for maintaining small larvae individually and avoid crowding. Number of larval developmental stages and time taken until pupal stage were recorded. Study area and period The study was conducted for 30 days (December, 2010) starting culturing step. Three collecting bottles were used in three selected sites for adult D. melanogaster collection; the educational farm of Food and Agriculture Sciences College, referred as site A, the main building of the College, referred as site B, and the students housing at King Saud University, referred as site C. Results and Discussion Total of 23 adults were collected in the three collecting bottles. Both Sites A and C were negative for adult fly. Eggs laid couldnt be observed since adult females put them in tiny cracks of the culturing media. 301 larvae have been recorded within 24hrs. The mean developmental time for larvae was 7 days to pupation. By the eighth day, all larvae pupate (Fig. 1). Only single adult failed to emerge by the eleventh day. No adult were emerged until the end of month, which means that successful adult emergence took almost 22 days. The rapid development of early immature stages proved favorable conditions for larval development that was not quietly enough for the pupal stage development into adult emergence. The developmental period for  fruit fly varies mainly with temperature, as with many  ectothermic species. The shortest recorded development time (egg to adult), 7 days, is achieved at 28 °C (Ashburner and Thompson 1978, Ashburner et al., 2005). Development time increases at higher temperatures (11 days at 30 °C) cause of heat stress. The ideal development time at 25 °C is supposed to be 8.5 days as Ashburner and Thompson (1978), Ashburner et al., (2005), and Chiang and Hodson (1950) reported in previous investigations. Nevertheless, the findings of the current study showed longer development time especially for late immature stage (pupa). This might be explained, as the temperature of the laboratory was not optimum ( Crowding has no effect on development time since larvae were separated individually in culturing media. More over, under crowding increases the development time (Chiang and Hodson 1950), while the emerging flies are smaller (Chiang and Hodson 1950, Bakker 1961).

Monday, August 19, 2019

Compare And Contrast The Kngiht And The Squire Essay -- essays researc

Geoffrey Chaucer portrayed a cross section of medieval society though The Canterbury Tales. "The Prologue" or foreword of this work serves as an introduction to each of the thirty one characters involved in the tales. Two of these characters are the Kght and the Squire, who share a father and son relation. These individuals depart on a religious pilgrimage to a cathedral in Canterbury. The Squire, opposed to the Knight, goes for a vacation instead of religious purposes. His intent is not as genuinand pure as his father's. Though the Knight and the Squire are from the same feudal class and vocation, they differ in the fact that the Knight represents how society should have been; and the Squire depicts an accurate portrayal of how it actually was.Chivalry, heroism, and modesty delineate the Knight, whose upright standards and principles illustrate a true gentleman; these characteristics are not evident in the Squire. Even though the Knight has won many wars, he is careful not to brag about his ctories. The most recurrent point in the description of the Knight is the abundance and importance of his conquests; however, the Squire's battles are barely mentioned. While the entirety of the Squire's battles are summed up in two lines ("he had se some service with the cavalry / In Flanders and Artois and Picardy"), the list of the Knight's battles dominates his description (Chaucer 120). The Squire's battles are not fought in the interest of his chivalry. On the...

Sunday, August 18, 2019

Gatsbys Over-zealous Appoach to Life in the Great Gatsby :: essays research papers

Nick Carroway is not a very judgmental person, in fact, he himself states that he withholds judgment so that he can get the entire story out of the person to whom he is listening. To say that Nick is both approving and disapproving is not suspiring, for Nick rarely looks at things from only one perspective. Nick finds Gatsby to be ignorantly honest, in that Gatsby could not fathom the idea of saying something without really meaning it. He respects Gatsby for his determination to fit in with the East Egg crowd, though Gatsby does not realize that he does not really fit in with them. On the other hand, Nick sees Gatsby to be excessively flashy and, in the words of Holden Caulfield, 'phony.' Gatsby's whole life is a lie from the moment he left behind the name James Gatz and became Jay Gatsby. Gatsby lies about his past to try to have people perceive him as an 'old money' guy when that really is not necessary. Gatsby's valiant efforts to lure Daisy are respectable, yet they show Gatsby's failure to accept reality and give up on his long lost dream. Gatsby is one of the most determined and organized characters in the book. When Mr. Gatz shows Nick the schedule from Gatsby?s childhood, Nick realizes how even though Gatsby?s history changed, Gatsby was always a very goal oriented person. Once Gatsby set his mind to something, he would do anything to follow through with his over-all goal. For the main portion of the novel, the goal that Gatsby has is Daisy. Gatsby becomes determined to get her in anyway he can. Nick respects that Gatsby still has love for Daisy after all of the years apart, even after she married Tom when she promised to wait for Gatsby when he came out of the army. Gatsby?s trait of following through on something is very admirable and is a quality that many characters in the novel greatly lack. Gatsby has a heart and is true to it, whilst Daisy, Tom, and other characters are bullish and inhuman, running over people and then hiding behind their money. Gatsby is true honest and determined and Nick truly res pects Gatsby for these traits. Gatsby?s life from the day he created the name ?Jay Gatsby? and left behind his past and the name ?

Saturday, August 17, 2019

Arthur Miller biography Essay

Arthur Miller was born on 17 October 1915, in New York City. He lived in Harlem until he was fourteen. His Dad was a clothes manufacturer but lost all his money in 1929 when the stock market crashed. Due to the economic depression, which followed, when Miller graduated from high school in 1932 there was no money to send him to university. He worked for two years as shipping clerk, earning money to get him to college. He applied to the University of Michigan in 1934 and graduated from there in 1938. He worked in a Navy Yard while writing for the radio. His first successful stage play was All My Sons which opened in 1947 and later a film was made of it. Following this was the even more successful Death of a Salesman, which opened in 1949. These plays were seen as an attack on capitalism and during the McCarthy era of the 1940’s and 1950’s there was a lot of hysteria surrounding the spread of communism. Senator Joe McCarthy was very anti-communist and was adamant that any communist activities in America should be stomped out and the perpetrators jailed. Although this seemed a good idea to some, McCarthy’s policy was you either confess to be a communist, or give names of communists, or you would go to jail. Due to All My Sons and Death of a Salesman being seen as an attack on capitalism, Miller was summoned before the House Un-American Activities Committee that had been in operation since 1938. He was told to confess to signing his name on various petitions that the court had received or he would be jailed. Arthur Miller linked the activities of the Committee to the Salem witchcraft trials in which a few adolescent girls accused people of Salem of witchcraft. If these people did not confess to witchcraft then they would be hanged. From this he was able to write the play, The Crucible. The Crucible is about a young girl named Abigail who is in love with a married man named John Proctor. Abby and some other girls confess to compacting with the devil and are seen as saints as they start naming people who they claim to be witches. Proctor is determined to stop them and he with some others try to oppose authority to uncover the truth. Miller has used John Proctor as metaphor for himself.

Psoriasis: Treatment and Management

Psoriasis is an autoimmune disorder of the skin, which means that the body's defense system has turned on itself. This causes â€Å"angry red lesions to appear on the surface of the skin, multiply, and scale over with silvery patches† (1). Not only do they look hideous, but cause terrible itching and discomfort. â€Å"The word (psoriasis) comes from ancient Greece, and means ‘to itch'† (1). This disease can be present from birth or not show up until a person is well into their adult years. They can also be found anywhere on the body, from the scalp to the elbows. Psoriasis affects about two percent of the population. The severity can range from a few spots to massive outbreaks covering the whole body, requiring hospitalization. Although the disease is genetically inherited, â€Å"it has triggers which can cause the body to go from a very mild case to a severe case within days† (1). Strep throat and spicy foods are examples of triggers that increase the severity. â€Å"There are also other factors, such as sunlight, which help decrease the severity† (1). There are many types of psoriasis including, nail, scalp, plaque, pustular, guttate, inverse, erythrodermic, and psoriatic arthritis. Plaque psoriasis is the most common type. Along with these irritating physical side effects are the emotional factors. This disease can cause its' victims to feel alienated from fellow coworkers and friends. People who have no experience with the disease tend to be distant towards those who do, because they think it is contagious. To compensate, sufferers often wear pants and long sleeves to cover their skin, even in summer heat, or avoid a social life altogether. There is no known cure for psoriasis, only the hope to control its' severity. Each case of psoriasis is different, and may require a certain form of treatment or a combination of treatments to obtain relief. Most of those available now work to lessen the redness and itching, but tend to be pricey and time-consuming. Recently, scientists have developed a new method of treatment. The 308-nm excimer laser is a highly concentrated beam of UVB radiation. During the procedure a patient receives a certain, prescribed dosage of radiation on a large plaque of psoriasis. Unlike other methods of phototherapy, the laser only touches the effected area, leaving normal skin unharmed by unneeded radiation. In a study done in a university dermatology service, the following was reported: Thirteen consecutive patients with at least four large, stable psoriasis plaques were used. Excimer laser-generated 308-nm UV-B radiation was given to each of the four plaques, which received 1, 2, 4, and 20 treatments, respectively. Untreated areas within each plaque served as the control. With 308-nm UV-B radiation generated by an excimer laser, it is possible to clear psoriasis with as little as one treatment with moderately long remission (2). Carcinogenic levels, which measure the amount of cancer-causing radiation, were much lower in patients who use the laser technique, than in those who use total body UV-B radiation treatment. Unwanted side effects with the use of the 308-nm excimer laser include burning sensations and some blistering. The use of topical ointments with hydrocolloid dressings is a more traditional form of treatment. It involves applying a prescribed corticosteriod ointment, like calcipotriol, to a psoriasis plaque and then wrapping the area in a hydrocolloid dressing. In a study done by the Department of Dermatology in the Netherlands, it was reported that: After an average treatment of 3. 6 weeks, each lesion had cleared (apart from some residual erythema). The average remission period was 8 weeks. During this treatment, the number of cycling epidermal cells and the expression of keratin 14 and keratin16 had decreased substantially. It is speculated that a combination therapy of calcipotriol with treatments with a different mode of action, such as photo-therapy, might be worthwhile (3). However, some patients experienced discomfort in the normal skin surrounding the psoriatic patch with this method. Researchers also found that the psoriatic epidermal skin cells proliferated, or reproduced, at a much slower rate than normal, which means that the plaque formation would lessen and be controlled easier. Perhaps the oldest and most popular form of treatment for psoriasis on the market today is coal tar. â€Å"Exorex TM is a new over-the-counter preparation† which contains, â€Å"one percent coal tar† (1). This form doesn't necessarily clear the effected areas, it relieves itching, redness, and scaling to a certain degree. It is probably the cheapest and easiest to use, and does not require a prescription to obtain. Most users have accepted the fact that they have this disease, and that there is no cure for it. Therefore, they use these ointments for personal physical relief, not to try and hide their psoriasis from others. There are few, trivial unwanted side effects of coal tar ointments. Susceptibility to sunburn, messiness, unpleasant odors, and staining of clothing and skin occur frequently. This active ingredient is not only found in ointments but medicated shampoos and bath solutions as well. Agranulocytosis is described as â€Å"a condition caused by a lack of or an insufficient number of white blood cells† (4). Scientists have found that in severe cases of psoriasis, drug-induced agranulocytosis actually helps to clear the affected areas. In a study done on a 45-year-old man by the International Journal of Dermatology, it found that: The patient was treated with intravenous granulocyte monocyte stimulating factor (GMSF). The GMSF was given on five consecutive days. On the sixth day, the psoriatic lesions cleared almost completely. There was 90% clearance of the lesions, with a PASI (Psoriasis Activity and Severity Index) being reduced (from 22) to 2. 2. The patient also had improvement in joint pain. In addition, the generalized lymphadenopathy detected at admission had reduced considerably (5). According to Dr. Kevin Patrick, lymphadenopathy is an inflammation of the lymph nodes, which filter organisms and bacteria out of the bloodstream (4). However astounding these results may be, scientists still claim that â€Å"drug-induced agranulocytosis is a complex phenomenon, it is difficult to comment on its exact role in the pathogenesis of psoriasis† (5). The most promising treatment for psoriasis is hard to prove, since each case is different, and not all treatments work for every victim. However, the 308-nm excimer laser technique seems to be the treatment with the best results. If a patient wants long-lasting clearance and does not mind sacrificing time and a large sum of money, the laser will work for them. However, for those who's main concern is the physical side effects, such as itching, flaking, and redness, then coal tar ointments and similar products may be the choice for them. They are easy to obtain, most drugstores and supermarkets carry them, and fairly inexpensive compared to other treatments. For those who would like clearance of their plaques, but can not access the excimer laser therapy, calcipotriol ointment, and hydrocolloid dressings seem to hold the most promise for them.

Friday, August 16, 2019

Legal Reasoning

Introduction:This paper aims to draft what I believe to be the US Supreme Court opinion for the case of Brigham City, Utah V. Stuart including the concurring and dissenting opinions. Knowledge from of the Fourth Amendments will be used to draft the opinion or opinions and an identification of particular justices with each of the opinion will be made as much as possible.In as much that the Supreme Court has made the decision (May 22, 2006) on the matter, at the time of theis, this paper is now converted into a digest of the case but still following the structure of the original instruction that is to draft (now to analyze) the opinion (now the decision) of the Supreme Court with the concurring and dissenting opinions.2. Analysis:Facts:   The policemen were responding to a 3 a.m. call about a loud party by arriving at the house in question when the said policemen heard shouting inside said house. They then proceeded down the driveway, and saw two juveniles drinking beer in the backya rd. The police then entered the yard where they saw through a screen door and windows an altercation in the kitchen between four adults and a juvenile, who punched one of the adults, causing him to spit blood in a sink. (Cornell Law School, n.d.) (Paraphrasing made)An officer from the group of policemen opened the screen door and announced the officers’ presence. After having been ignored amid the commotion, the officer entered the kitchen and again cried out, whereupon the squabble gradually subsided. The officers made an arrest of the respondents and charged them with contributing to the delinquency of a minor and related offenses. The trial court granted private respondents’ motion to suppress all evidence obtained after the officers entered the home on the ground that the warrantless entry violated the Fourth Amendment, and the Utah Court of Appeals affirmed.The State Supreme Court affirmed further by holding that the injury caused by the juvenile’s punch wa s insufficient to trigger the â€Å"emergency aid doctrine† because it did not give rise to an objectively reasonable belief that an unconscious, semiconscious, or missing person feared injured or dead was in the home. In addition, the same Supreme Court suggested the doctrine was inapplicable because the officers had not sought to assist the injured adult but had acted exclusively in a law enforcement capacity. It further held that the entry did not fall within the exigent circumstances exception to the warrant requirement.   (Cornell Law School, n.d.) (Paraphrasing made)The issue in said case is whether or not the police may enter a home without a warrant under the given circumstances as described above.The US Federal Supreme Court held that the police may enter a home without a warrant when they have an objectively reasonable basis for believing that an occupant is seriously injured or imminently threatened with such injury. The Supreme Court said:Because the Fourth Amen dment’s ultimate touchstone is â€Å"reasonableness,† the warrant requirement is subject to certain exceptions. For example, one exigency obviating the requirement is the need to render emergency assistance to occupants of private property who are seriously injured or threatened with such injury. Mincey v. Arizona, 437 U.S. 385. This Court has repeatedly rejected respondents’ contention that, in assessing the reasonableness of an entry, consideration should be given to the subjective motivations of individual officers. Because the officers’ subjective motivation is irrelevant, Bond v. United States, 529 U. S. 334, n. 2, it does not matter here whether they entered the kitchen to arrest respondents and gather evidence or to assist the injured and prevent further violence. Indianapolis v. Edmond, 531 U. S. 32, and Florida v. Wells, 495 U. S. 1, distinguished.Relying on this Court’s holding in Welsh v. Wisconsin, 466 U. S. 740, that â€Å"an importan t factor to be considered when determining whether any exigency exists is the gravity of the underlying offense for which the arrest is being made,† respondents further contend that their conduct was not serious enough to justify the officers’ intrusion into the home. This contention is misplaced. In Welsh, the â€Å"only potential emergency† confronting the officers was the need to preserve evidence of the suspect’s blood-alcohol level, an exigency the Court held insufficient under the circumstances to justify a warrantless entry into the suspect’s home. Ibid. Here, the officers were confronted with ongoing violence occurring within the home, a situation Welsh did not address. (Cornell Law School, n.d.)The Supreme Court further added that the officers’ entry here was plainly reasonable under the circumstances. It said that given the tumult at the house when they arrived, it was obvious that knocking on the front door would have been futile a nd that moreover, in light of the fracas they observed in the kitchen, the officers had an objectively reasonable basis for believing both that the injured adult might need help and that the violence was just beginning.The court explained that nothing in the Fourth Amendment required them to wait until another blow rendered someone unconscious, semiconscious, or worse before entering. It further said: â€Å"The manner of their entry was also reasonable, since nobody heard the first announcement of their presence, and it was only after the announcing officer stepped into the kitchen and announced himself again that the tumult subsided. That announcement was at least equivalent to a knock on the screen door and, under the circumstances; there was no violation of the Fourth Amendment’s knock-and-announce rule. Furthermore, once the announcement was made, the officers were free to enter; it would serve no purpose to make them stand dumbly at the door awaiting a response, while t hose within brawled on, oblivious to their presence.† (Cornell Law School, n.d.) (Paraphrasing made)The Supreme Court reversed and remanded the UTAH Supreme Court’s decision via a unanimous decision, hence there, is no dissenting opinion.   Chief Justice ROBERTS delivered the opinion for a unanimous Court while Justice STEVENS filed a concurring opinion.3. Conclusion:The case was unique in the sense that a state court namely the UTAH Supreme Court, which has decided unanimously, was reversed by the US Federal Supreme Court also unanimously. The case involves the interpretation of the Fourth Amendment where there the policemen were upheld in effecting the arrest in the absence of the warrant since the case is case falling under justified exceptions.Bibliography:Bond v. United States, 529 U. S.Cornell Law School, (n.d.), BRIGHAM CITY v. STUART (No. 05-502) , 2005 UT 13, 122 P. 3d 506, reversed and remanded, {www document}   URL   http://www.law.cornell.edu/supct/htm l/05-502.ZS.html, Accessed June 10,2006. Florida v. Wells, 495 U. S. 1Fourth Amendment , United States Constitution Indianapolis v. Edmond, 531 U. S. 32Mincey v. Arizona, 437 U. S. 385 Welsh v. Wisconsin, 466 U. S. 740

Thursday, August 15, 2019

Reconstruction Era

The Reconstruction Era Jessica Onken American History Since 1865 Professor Tim Johnston August 2, 2010 Reconstruction 2 The Reconstruction Era The reconstruction era was a difficult time for the African American slaves from 1865 to 1877 because the slaves were freed and there were no jobs for them, had very little or no education, and had very limited opportunity in the south. Reconstruction was one of the most critical periods in American History. The Civil War changed the nation tremendously, and most importantly by bringing an end to slavery.Reconstruction was a period of great promise, hope, and progress for African Americans, and a period of resentment and resistance for many white southerners. The time period for the Reconstruction era was in 1865 to 1877, when the United States was rebuilding and reuniting after the Civil War. In 1865, four years of brutal deconstruction in the Civil War came to an end, 600,000 American soldiers lost their lives. Four million enslaved African Americans were emancipated. The south was laid to waste; railroads, factories, farms, and cities were destroyed.Abraham Lincoln was elected president during that time. Abraham Lincoln knew once the states confederacy were restored to the union, the Republicans would be weakened unless they put an end to being a sectional party. Lincoln hoped for peace and to attract people of the former south who supported the Republicans' economic policies. During the Era of Reconstruction, it was highly unstable because while many Northerners saw this as a chance to completely end slavery and have the south merged back into the United States, many in the south saw this as an insult and another injury of the loss of the Civil War.Lincoln's plans during this time were to free more slaves and grant freedom. At the end of the Reconstruction Era, freedoms were granted under the 13th, 14th, and 15th Amendments, but were not completely effective. The moral views through religions before and after the war of the north and south Reconstruction 3 were different. With different opinions flowing, the Presbyterian and Methodist churches split into Northern and Southern functions. The Southern churches supported slavery and believed that it was also supported by the Bible.The north believed that no man should be held in captivity or confinement by another man. The north wanted to end slavery but still most of the Northerner did not consider the black man to be equal to them. There were some Northerners that did believe all men are created equal. Some Northerners showed strong emotions about the eradication of slavery that they became violent. Most of the Northerners did not change after the war, which caused the segregation that continued until the 1960's.In 1865, the Ku Klux Klan was started in Tennessee to stop blacks from taking advantage of their new rights. Members from the Ku Klux Klan would beat and murder blacks to keep them from having rights. Northern soldiers were stationed in the south to enforce the Reconstruction laws. The soldiers made sure blacks could vote in elections, be treated just like the white people, go to school, and they were also there to prevent any attacks from happening by the southern whites. In 1869, the Southern governments started to end control by the North in Tennessee and Virginia.Some of the power of the Southerners was regained to run their own state governments, which made the Northerners have less influence on the southern governments. The reason for the southerners joining the Ku Klux Klan was because they did not want blacks to have rights such as voting, owning land, freedom, be treated fairly at jobs, participate in court trials, run for office, etc.. Southern white people were not for reconstructing governments. They would not accept the black men that were once slaves as free black men who now had the right to Reconstruction 4 vote and participate in state government.As the nation started to celebrate the end of the wa r in April 1865, president Lincoln was shot and killed After Lincoln was assassinated, Andrew Johnson took over the process of the reconstruction. Johnson made the reconstruction less efficient. He forgave some ex-confederates and didn't take the same steady approaches as Lincoln did. Johnson was a southerner, and like Lincoln, a self educated man who climbed up the ladder from an inferior decent. Southerners were now making new laws called black codes, which meant it made blacks' lives harder and to prevent them from using their new rights.Some codes forced blacks to work for a year, and if they didn't, they were thrown in jail for being unemployed, and also let them be whipped by their bosses. By enforcing labor contracts, and laws, the strict black codes kept freedmen tied to the plantation. This period was described as violence, revenge, retaliation, and eye for an eye against African Americans. The justice system of the south provided no refuge or assistance. The all white poli ce force frequently terrorized African Americans, and the judges and other officials rarely prosecuted crimes against blacks.When the news of the black code laws and the violence against the freedmen spread to the North, it created outrage and fury. When the Northern soldiers were not positioned in the south to enforce Reconstruction laws, blacks had to live under the unpleasant, cruel, and unfair conditions caused by the black code laws. Johnson allowed the black codes to be passed which imposed heavy restrictions on freed African American slaves. Johnson was against the passage of a renewal of a new Freeman's Bureau, which served as a positive organization for African Americans,Reconstruction 5 which would have allowed the black war veteran's the right to vote. In 1867, Congress passed a new Reconstruction Act, that threw out the state governments of states that refused to ratify the 14th amendment. The 15th amendment was ratified in 1870, providing a constitutional guarantee of v oting rights for African American males. By 1870, the Northerner lost interest in reconstructing the south. The north tried to reconstruct the south and change southerners attitudes about black people.Although they failed at this because many southerners were still racists and believed that the white race was superior to others, blacks were not as good as southern white men. To add to that, the Northerners lost interest in the reconstruction, which gave southerners a chance to gain control of their state governments again. The main complaints against the Presidential Reconstruction were the Radical Republicans of Congress. New political forces in the South gave way for new changes. During reconstruction, African Americans made huge political gains.They voted in large numbers and were also elected to political office. African Americans were elected as sheriffs, mayors, legislators, Congressmen, and Senators. Even thought their participation was significant, it was exaggerated by whit e southerners angry at the Black Republicans governments. Reconstruction governments built public schools for both black and white children. They also rebuilt and added more railroads, telegraph lines, bridges, and railroads. These costly efforts led to tax increases that made the southern whites more angry, which was why the Ku Klux Klan was created.By the mid 1870's, the Republicans were losing power, and the Northerners were tired of trying to reform the south. In 1872, Congress passed the Amnesty Act, which reinstated voting rights to almost all white southerners. By 1876, almost all southern s Reconstruction 6 states were back under the control of the Democrats. When Rutherford B. Hayes was elected president in 1877, the reconstruction came to an end. He removed the remaining federal troops from the south. With no one left to enforce the reconstruction reforms, the Reconstruction was over. White Democrats remained in control of southern governments.Southern states denied Africa n Americans from voting through voting restrictions such as the poll tax, grandfather clause, and the literacy test. Jim Crow Laws separated blacks and whites in restaurants, schools, theaters, railroads, hospitals, and all other public places. The Jim Crow Laws were clearly passed to ensure that black people could not dot eh same things as white people. Such laws encouraged and promoted racial segregation and varied from district to district. Some required black people to drink at separate fountains and use separate bathrooms than white people.Others required black people to give up seats on public buses if a white person wanted their sear, and still others prohibited black people from attending the same schools as white people African Americans continued to be looked at as â€Å"bad†or not â€Å"equal† as the white Americans. They were still victims of violence and intimidation. In the 1960's, with the Civil Rights movement, the African Americans were granted full pr otection of the 14th and 15th amendments. The period of the Reconstruction was one of great promise for the United States and for African Americans.During this period, African Americans continued to struggle for freedom and worked to improve their communities. Institutions of the African American community like the churches and schools were strengthened over time. Though there were long term consequences of Reconstruction failures, the Reconstruction era provided a Constitutional basis for later attempts to end discrimination. Reconstruction 7 Although the Reconstruction era was a difficult time for the African Americans', with several failed attempts, in the end, the African Americans did finally get freedom and were allowed the same rights as the white Americans.References Carter, Hodding. (1959). The Angry Scar: The Story of Reconstruction. New York: Doubleday. Davidson, J. , Delay, B. , Heyrman, C. , Lytle, M. , ; Stoff, M. (2008). Nation of Nations. (vol. 2, 6th ed. ) New York: McGraw-Hill. Dubowski, C. (1991). Andrew Johnson: Rebuilding the Union. New Jersey: Silver Burdett. Foner, Eric. (1988). Reconstruction: America's Unfinished Revolution 1863-1877. New York: Harper & Row. Litwack, L. , (1979). Been in the Storm so Long. New York: Random House.

Wednesday, August 14, 2019

Competitive Sport teach us about life Essay

Competitive Sport an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment and victory. As the report of the World Sports Encyclopedia (2003) indicated that there are around 8000 kinds of sport in the whole world. By this, football, basketball, baseball, and volleyball are good examples for expressing more understanding on competitive sport. In each sports, even though leading to play not only by different ways or structures but also by different rules, its purpose of teaching about life to people is similar to one another. Moreover, all of the results from sport can influence people in many ways such as physical, mental and emotional. However, exactly all these results contain its own not only advantage but disadvantage as well. Learning to work as team, Learning to handle with the failure, and †¦Ã¢â‚¬ ¦.. is the main point that people should be consider on carefully. As the same thing, some noticeable disadvantages which strongly against with competitive sport are getting injury, wasting too much time, and gambling illegally. In sport, teamwork is an important part that requires collaborative effort on the part of a group of people who acting as a team to achieve the same goal, and emerge as a champion. As a team, teamwork isn’t an easy thing that you can do it alone. Obstacles as conflict among the teammates or unequal can affect the team’s performance. Teammates need to connect with each other well to give a good performance. As the observation from 40 university students of Dr. Nick Holt, a professor of Faculty of Physical Education and Recreation at the University of Alberta, showed that we can target three life skills such as confidence, leadership, and teamwork from sport. Moreover, teamwork itself reinforced the idea that sport can provide an educational context for acquiring life skills and highlighted interactions with key social agents are crucial components of how people learn life skills through their involvement in sport. In group, however, sometimes there will have one person who acts individuals to create a good performance alone while other may be passively committed. If it has to be a real competition, the person who is passively committed can make a group not in a high level of competition, also in the circumstance that the group in running behind of the score can cause the team lose the opportunity to win the game. Under the situation like these, people who are actively committed  might try to think the best strategy to compete with the opposite team while those who are passively committed may be giving up already. So, to give a good performance during the competition, teamwork is really important and people who can lead the ream well would be learnt that the success of the individual isn’t important as that of the team. Teamwork can teach them humility and selflessness, also will teach them to work with each other well if want to achieve a common goal. Sports are often used as a metaph or for life. It means that in sport you have to train and work hard to success, so do for life. In short, if you want to achieve something, you have to work your butt-off to get that thing just like you want to win the competition in sport. The harder you work the more you will be rewarded. Competitive sports teach us how to get success in life by using your failure. As we can see in competitive sports, there are winners and losers. In some case, you win the games; you celebrate well-deserved wins with your teammates happily. However, in some cases you lose; you might get upset and frustrated or sometime you happen to dread every competition and you start to fear your opponent as well. Basically, Failure is absolutely necessary for success. It’s like that hot and cold type of thing; one would never know exactly what hot is without cold. So the first thing you should do is to accept the gift of failure with a positive way because those failures are a reality of life and it can be your experience to help you grow more powerful. The more experience you get, the more you want to challenge with your opponent. Most successful people will tell you, the moments that affected them the most, the ones that they will never f orgot, were the ones where they failed because in those moments you realize exactly what you are made of. According to National Basketball Association, Micheal Jorden, a greatest basketball player, is a successful player who never let his failure stop him from playing the game he likes the most. The reason why he becomes a successful player is that he always embraces setbacks and failures as fuel and motivation. In high school, he was cut from the team as sophomore but he didn’t get upset or frustrated at all, yet he used that as fuel and trained intensely. He became a popular player in his team as the result. The quote he made is â€Å"I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why  I succeed.† The same is true in life; we’ll need to use these failures to help you refocus your energy on how to win those competitions next time. Although having taught many considerable lesso ns to one’s life, sport has several disadvantages influencing one’s life as well. In this case, there is a question that â€Å"why don’t adult people like their kids to play football?†. First of all, Physical Injury is the main problem they have realized so far. According to the statistic from the National SAFE KIDS Campaign and the American Academy of Pediatrics in the United State of America indicated that there are about 30 million children and teenagers participate in any sports, and more than 3.5 million of them injuries each year. By far, the most common injuries are sprains and strains. Moreover most of the injuries occurred as a result of falls, being struck by an object, collisions, and overexertion during unorganized or informal sports activities. Unfortunately, if the injury was serious, it can be influenced to one’s future because of this physical injury. For example, one of my friends likes to play football so much, but one day he got an accident with his leg. After having checked on his leg for two months, the doctor said that that leg couldn’t cure forever and my friend cannot do any activities with his leg anymore even walking. Secondly, wasting too much time with sport is the noticeable point to consider as well. By football, it will keep the kids from other activities such as social gatherings, communication activities and many others. Furthermore, for students, it will keep them away from learning activities such as reading book, doing homework, and researching. Finally, illegal gambling in sport is also the one of serious concerns such as gambling in football. During the FIFA WORLD CUP fever, we saw many illegal gambling in football has increased rapidly in Cambodia. As reported by The Cambodia Daily Newspaper published on June, 18th 2014 showed that many illegal World Cup betting centers are took place at the crowded cafà © and give out the betting slip. For this result, many teenagers can know how to bet the football match well, so they will try it because of money. Instead, if they lose the gambling, they will find more money to try it again and again that why it can cause many crimes because of their illegal activities. Depending on the Newspaper above added that many kinds of crimes have increased since there has been the betting on FIFA World Cup 2014. Moreover, not only do the losers commit the crime in the society but they  also steal their parents’ money or selling something such motor, laptop and mobile phone for betting the match again. In short, sport have also taught several negative effects to one’s life foll owing by getting injury, wasting time, and gambling illegally. In conclusion, Competitive Sport provides us many useful lessons of life though its own advantage and disadvantage. Instead, to avoid disadvantage of that, before performing that sport, you have to realize deeply and carefully that it will cause the problem for you or not. Although competitive sport has amount of disadvantage which we need to consider, I strongly convince that competitive sport should be performed by every people, especially for the kids and teenagers, because of its most valuable advantage. To support this, I can say that if you yourself play competitive sport, you will taste the way to be a valuable person through learning the necessary advantage of connection between life and sport. So that, there is a quote which say that â€Å"The more sport you play, the more lesson you get†.

Tuesday, August 13, 2019

ECONOMICS Essay Example | Topics and Well Written Essays - 1500 words

ECONOMICS - Essay Example The recovering signs of the world economy due to good performance by the policymakers led to the fall of gold prices as the demand for gold fell due to higher return on investment in other class of assets. Gold, Long a Secure Investment, Loses Its Luster: Background overview During the period of economic recession, the prices of gold soared and became the sought after investment for the investors. The rise in the prices of gold meant that the world economy was not performing well. Due to the economic recession and the global financial meltdown from 2008 to 2011, the gold prices reached its highest peak in 2011. This could be observed from the producer price index as given below. Due to the crisis in the economy, the total factor productivity of the nations was hit and the factors of production were affected due to the downturn of the economies. The crisis in the economy gave rise to a situation of liquidity crisis. The fall in income levels of the people led to the fall in consumptio n demand in the economy. Due to this, the productivity of the business houses and industrial bodies fell. The fall in revenue and profitability led to the erosion of wealth of the shareholders and market investors. Along with this the erosion of confidence of the investors on the stock performance of the companies led to the fall of valuation of the companies and market indices. As a replacement for the investment in stock markets, the investors confided on the investment in gold markets (McGuire, 2010, p.37)1. The investment in gold was considered to be lucrative as prices of gold increased on the back of high demand for gold. An investment in gold offered higher returns on investment and there was no erosion of wealth from the amount of investment. Apart from that gold could be sold at any point of time and was considered as marketable investment. The presence of large number of buyers gave the opportunity to transform it into cash at any point of time. All these factors led to th e rise in the prices of gold. Investment in gold was deemed to be an investment that would in which the returns obtained would never be lowered (Northcott, 2010, p.46)2. The spurt in he gold prices over the last few years fuelled by weak economic conditions has been represented below. Demand and Supply Analysis The fluctuation in the price of gold could be explained from the demand supply curve for gold as given below. As the demand for gold rose in a weaker economic condition, the demand curve shifted from position 1 to 2 depicted by the red line. As a result, in order to maintain a position of equilibrium with the supply, the prices of gold rose from P1 to P2. The reverse is also true for fall in prices for gold as a result of fall in demand. Gold looses its luster: Rational behind plunge in gold prices The unexpected plunge in the prices of gold in recent times has occurred as result of recovery in the performance of the economies all over the world. The correct strategies adopte d by the policymakers in order to maintain a proper balance of supply and demand in the economy, controlling inflation through appropriate interest rates, fiscal and monetary policies have led to turn around of the economies of the world. The economic reforms and recovery from the economic recession led to improvement in the performanc

Monday, August 12, 2019

The changing nature of advertising from traditional print and Research Paper

The changing nature of advertising from traditional print and broadcast to interactive and web based - Research Paper Example This essay "The changing nature of advertising from traditional print and broadcast to interactive and web based" how advertisement is presented in various types of media, how it changed and how the advent of the Internet affected it. Traditional mass media involve advertising through the newspaper, books, magazines, radio and television. This type of advertising is one- to- many type of communication that does not allow direct feedback from the audiences. For instance when people read the magazines or turn on the television ,there is no way to directly respond to advertisements unless they write to or call the company themselves but this way they will be using another form of advertising. Radio advertising cost is very attractive advertising vehicle for many small business owners. Radio advertising has a wide scale appeal to consumers and it reaches thousand of target audience at the right time and right message. However, radio was primarily an entertainment medium and advertising is considered an interruption. This has resulted in an industry called satellite which provides entertainment without commercials because consumers are willing to pay for them. With the emergence of satellite radios the popularity of radio advertising is slowly decreasing. Radios have also evolved into entertainment source for background noise at work and for primarily driving. At homes, there has been a drop in radio use because people can play their CDs where they have the freedom to choose their music and programmes free of commercial interruption. This has led to low popularity in radio advertising. Television Advertising Television is a form of entertainment that brings the family together to enjoy public amusement without leaving home. Research has shown that an average person spends more time with the television than with newspaper and radio combined. This shows that television has a very huge audience making it the most powerful advertising choice for many manufacturers and retailers. This has been so for a very long time but all the same the television advertising is slowly dying. The television audience has been fragmented into few local channels where major companies would choose their advertiser but with the introduction of cable and satellite television the audience has further been fragmented into over 200 channels. This fragmentation has led to dramatic reduction of audience in the local channels. Television advertising has limited lifespan for any advertisement this makes the advertisers to not do their advertising on television because once the advertisement has aired its gone for good hence a viewer may not remember the advertisement after all. The television audience as well has a way of avoiding commercial interruption because there has been an introduction of TIVO, pay per view, public broadcasting stations and the multitude of satellite. This has seen a great number of audiences paying for those services because they are avoiding the commercial interruptions (Stafford, & Ronald, 2001,65). At homes, families are opting to watch a common movie as a form of entertainment since they are free of interruption. Although television advertising has decreased for the small business for the big businesses it is now possible to make world -wide advertisement this show that television advertisement has developed and has is yielding more benefits for