Consumer Market Profile Worksheet

Demographic market verbal description quarter the demographic details of your target market. The following items include general descriptive categories you might delineate for your customers. Skip items which are not applicable and add items that are. Age range Income range sex military control Marital Status Family size Ethnic Group Level of Education Home ownership otherwise 2. Geographic market description Area served (city, region, nation, etc. ) Density (urban, rural, suburban, etc. ) Location (mall, strip center, commerce district, etc. Climate conditions 3. Lifestyle description What kind of people need or want your increase or service? Your natural instincts and experience with customers should give you some sense of what your customers are interested in. A little research can help you identify other aspects of your target markets lifestyle. 3-1 . Cryptographic description Describe your target market in terms of selections made from the following terms rele vant to your business. Technically headliner Status seeking Trend-setting Conservative Socially responsible Environmentally conscious Smart shopper Family-oriented Fun-seeking